Unparalleled expertise and unrivaled strategic monitoring platform

As the volume and complexity of consumer comments grow online, so does the need for comprehensive brand reputation monitoring program. At the same time, the fast-evolving Internet landscape in China presents an amazing amount of new opportunities for brands to develop faster.

In China, the Internet has made it possible both for companies to quickly expand and for consumers to broadly and quickly express their opinions about your brand. Your company has carefully built brand equity in China over the years. In order to calculate your return on investment and further focus your efforts at the largest paybacks a strategic online monitoring program has become a key step to your development in China.

Designed for global luxury companies who need world-class support in China, E-Luxury Brands encompasses day-to-day reputation monitoring, prevention activities and crisis management thanks to its proprietary technology: the MING BOX. The MING BOX is an automated monitoring program which combs through millions of websites, blogs, discussion forums, BBS and social networks all written in Mandarin and classifies information relevant to your brand in a systematic way. The MING BOX shows you how your brand is represented online in China and how your brand is perceived by Chinese consumers.